Noesis

Yeah, there's the awareness as well. You can ask co-workers to do that. Depends on your environment/relationship I guess. There are websites for it, and organized groups. My neighbor participates with a large group that raised like $25,000 last year or something. One of many.

These kinds of things are always trendy in Quebec. Easy-going people who don't mind the ridiculous. Don't know how well it fares elsewhere but they've raised a LOT of money here over the last years. Easily 1 in every 4 guys has a stache atm I'd say.

$146M raised worldwide last year, $447M since it started.